Sportswear giant Adidas’ streetwear label Y-3 has opened a new store in Westfield Sydney.
Y-3 is a permanent creative brand collaboration between Adidas and renowned Japanese designer – Yohji Yamamoto – which combines fashion sportswear into a wide range of products including sportswear, outerwear, weatherproof pieces, footwear and accessories.
The store design features the brand’s new “art gallery meets sporting arena” concept
The design, created by the Y-3 design team in Tokyo, is clean and understated, and reflects the brand’s pioneering and innovative spirit. The pristine white entrance is offset the building’s bare brick inner wall, signalling the chosen design codes from afar. Distinctly understated, the design also recontextualises, and sometimes playfully so, materials and colours usually found in sporting arenas.
The Great Indoors worked closely with local retailer ‘Sorry Thanks I Love You’ to bring the new Y-3 Adidas store to life In Westfield Sydney.
The Great Indoors were appointed to interpret the new Y-3 retail store design concept and apply their experience in technical documentation skills to develop a thorough construction documentation package and locally source and match the brand’s interior design palette of materials in order for a builder to successfully create the brands 1st store in Australia. The Great Indoors also design managed, worked though retail design approvals with Westfield and Local Authority.
Adidas’ aim is to change the sustainability focus of the fashion industry by their own actions towards the planet. They apply sustainability practice to all facets of the business. There is a key focus on sustainability throughout the use of materials within the store. A sustainable source, recycle and re use strategy is applied to the materials within the store.
The store’s design incorporates several eco-friendly and sustainably sourced materials to its fitout such as cork columns, ceiling structure made entirely pre-fabricated Colourbond steel and Rondo ceiling grid system which are 100 per cent recyclable.
Concept Design by Y-3
Local Architect and Interior Design - The Great Indoors
Builder & Shopfitting - Archiway
Photography by Lee Hopkinson