SYDNEY DESIGN AWARDS 2021 - DRIVEN X DESIGN - Awards Selection

IMA Sushi nominated for Interior Design - Hospitality - On the Go

Project Overview

IMA Sushi is a new food retail concept for eat in and take away sushi located in Westfield Bondi Junction, Sydney.

Project Commissioner - Ima Sushi

Project Creator - The Great Indoors

Team

Lee Hopkinson - The Great Indoors - Design Director & Project Designer

Gesa Hopkinson - The Great Indoors - Project Director & Architect

Brad Stevens - Stevens & Co - Brand & Graphic Designer

Project Brief

The Great Indoors (interior design) in partnership with Stevens & Co (brand) were asked to create an exciting new brand and interior design concept from the ground up for a sushi eat in and take away food retail business that is creatively strong and has the ability to be rolled out into multiple site applications. Fast takeaway and dine in concept for sushi that is creatively strong in both brand and interior architecture within an already saturated market with sushi food offers.

The first store is located within fresh food area of Westfield Bondi Junction. The target market is affluent Sydney Eastern Suburbs customer demographic.

The brand uses a punchy red for the logo offset by illustrations of food and Japanese landscapes. The interior concept is bold with black timber. Warmth is introduced using concrete and natural finished grey toned tiles. The counter is punched out using red corian material. The furniture is designed in Australia has been supplied by an Australian owned company.

The concept idea is based on Tokyo living of vibrant neighbourhoods, night life and simple Japanese architecture and natural materials. The interior layout allows a level of food theatre as the sushi is made fresh on site every day at the front counter.

Photography by Katherine Lu

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